"Polarr CEO Borui Wang thinks everyone is smart enough to master advanced photo editing software, and his new iOS app aims to eradicate the biggest barrier most people face: price. He and his team of seven had never built an app before, but saw an opening in the “pro amateur” market that Adobe excludes.
After working for just two months to get the app ready, Wang was elated when the app was featured in the app store, and saw 250,000 downloads in the first 48 hours.
How did they do it?
Biz Tips & Tidbits
More Advanced Than Instagram & More Affordable Than Photoshop With 250,000+ Downloads In Just 2 Days. Meet The Next BIG Thing...
If you can identify at least 1 of these red flags, then it's time to rethink your current marketing strategies.
"Your business is rolling along and you think your brand strategy is working. But is it? Are your marketing messages and materials driving the results you need? If not, it might be time for a marketing makeover.
You'll know it's time to go back to the marketing drawing board if you can identify any one of the following red flags happening at your small business. The trick may be to rebrand, adjust your value proposition or simply modify your existing strategy before these danger signs turn into unavoidable catastrophes.
1. Nothing matches.
Strong brands consistently deliver on their promises to consumers in every brand interaction. Inconsistent messages and visual imagery can confuse consumers, forcing them to turn away from your brand in search of one that does continually meet their expectations. If your website, signage, ads and marketing materials look like they come from multiple companies, then you need to redesign them so you communicate a consistent brand at all times.
2. You don't know what you want.
If you haven't mapped out your one-year and five-year goals, then your marketing efforts might not be helping your business. Take some time to determine your business objectives and then revamp your brand and marketing efforts to help you reach those goals.
3. You don't know how to connect with customers.
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"Anyone who’s ever held a job knows what it feels like to resent management. Sometimes it seems like your boss couldn’t screw in a light bulb without help.
Thankfully, there are ways to get ahead in business and leave your troubles behind. A few devious tricks can help steal your boss’ job–particularly if you’re willing to engage in cutthroat behavior.
Scheming and plotting may not be the nicest way to get the job, but it can be very effective. First step: Charm the boss. Subtly gain trust by being an exemplary employee. Provide him with the support he needs, but never outshine him. Create the illusion that you’re indispensable. Mirror the boss’s interests outside of work too, always being the perfect courtier.
The key here is to boost your boss’s ego and make him more confident–maybe too confident. “A charmer is someone who makes you feel like you’re a better person than you are. You’re funnier, prettier, smarter,” says Robert Green, author of The 48 Laws of Power. “[Charmers] have a way of saying things where you come away impressed with yourself.”
Meanwhile, build a coalition. Volunteer for assignments from your boss’s boss and other executives. Befriend them in the same manner as your boss. Take an interest in their lives and always have something to chat about when you bump into them.
Next, set the trap. There will come a time when your boss is in the spotlight; maybe he needs to give a big presentation to a client or speak in front of the board of directors.
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